YouTubers have to declare ads. Why doesn't anyone else?

15 veebr 2021
2 840 052 Vaatamised

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
EEworld declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, EEworld titles have to be short and catchy!

    Tom ScottTom Scott23 päeva tagasi
    • You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact EEworld that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

      Mr KiyoshiMr Kiyoshi2 päeva tagasi
    • The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

      95rav95rav3 päeva tagasi
    • Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

      This Guy Roll NeedsThis Guy Roll Needs3 päeva tagasi
    • What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

      Jonathan CorbettJonathan Corbett3 päeva tagasi
    • Paid ad from the anti-vapers?

      For The Love Of NoiseFor The Love Of Noise4 päeva tagasi
  • Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

    SaratoSarato2 tundi tagasi
  • “Disguised Gambling Game” yes xD

    Caerys NyxCaerys Nyx3 tundi tagasi
  • i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

    jon sacbibitjon sacbibit3 tundi tagasi
  • Because that's how they get make income if they are influencers. Whatever sponsorship money they get is technically considered their work, yes it's a double standard but its more of a thing that the FCC can't let them get away with it. Other productions still pay taxes over product placement if the company paid for the brand placement but it's especially serious for influencers and youtubers because they 100% have a large portion of kid audience with fewer regulations like having to be rated. EEworld and other social medias had to crack down on this when influencers and youtubers like that CSGO lotto thing happened. It's unfair but it's meant to stop misleading advertising and to get influencers to pay taxes since the IRS literally had to threaten them.

    Johl'sJohl's3 tundi tagasi
  • Tom being off centre is so powerful

    Jamie_JDJamie_JD4 tundi tagasi
  • I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

    Butter BitchButter Bitch5 tundi tagasi
  • 2k dislikes dang you guys really dont like vaping

    JOZOPOJOZOPO9 tundi tagasi
  • One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

    matmat9 tundi tagasi
  • Tom's becoming old

    「CELLO KID」「CELLO KID」10 tundi tagasi
  • It’s time to play is this an advert **ad plays***

    Molly EckMolly Eck10 tundi tagasi
  • EEworldrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

    MsuniMsuni12 tundi tagasi
    • The BBC are always advertis

      hen kohen ko10 tundi tagasi
  • The difference is they're big, your small.

    Punished_Punished_13 tundi tagasi
    • "It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

      hen kohen ko10 tundi tagasi
  • the words 'probably isn't' shouldn't exist in rules.

    Frostbyt3z GamingFrostbyt3z Gaming13 tundi tagasi
  • why em see ay?

    KenessKeness15 tundi tagasi
  • We should just have no regulations

    Toad BoyToad Boy15 tundi tagasi
  • Fantastic content.

    theshadowknowstheshadowknows16 tundi tagasi
  • Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

    David FisherDavid Fisher17 tundi tagasi
  • "Is this an ad?" *EEworld plays ad*

    Mak YukiMak Yuki18 tundi tagasi
  • Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to EEworld? Or do they do it??

    Vijay ParthasarathyVijay Parthasarathy18 tundi tagasi
  • I agree...

    Why We Love FilmWhy We Love Film19 tundi tagasi
  • In a movie I saw maby an ad of Yankee Candle

    SmikZeroYTSmikZeroYT19 tundi tagasi
  • The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account

    Stephany GallegoStephany Gallego19 tundi tagasi
  • 11:46 you're welcome

    Luca ZifferblätterLuca Zifferblätter20 tundi tagasi
  • As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".

    Luca ZifferblätterLuca Zifferblätter20 tundi tagasi
    • what happens?!

      Jded _404Jded _4047 tundi tagasi
  • BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know

    Peter MurphyPeter Murphy21 tund tagasi
    • EEworld playing mommy again sick of these nonces

      Peter MurphyPeter Murphy21 tund tagasi
  • "It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*

    BagelBearBagelBear21 tund tagasi
  • The BBC are always advertis

    Peter MurphyPeter Murphy21 tund tagasi
  • Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?

    Gmo SkeeGmo Skee23 tundi tagasi
  • literally from this video i now know pitbull is now involved with nascar 😂 dam

    ecks deeecks deePäev tagasi
  • The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker

    shiva Kshiva KPäev tagasi
  • What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

    Black Bard StudioBlack Bard StudioPäev tagasi
  • 60 seconds in... wow... Don't hold back son.

    Kyle MiddletonKyle MiddletonPäev tagasi
  • This is probably the longest ad I've seen to date

    UnbutteredToastUnbutteredToastPäev tagasi
  • Thanks.

    googlemarmicgooglemarmicPäev tagasi
  • That intro simultaneously ended the careers of both reaction EEworldrs and gacha games.

    Figuratively RazzmatazzFiguratively RazzmatazzPäev tagasi
  • The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

    juruewonf aurbewkisjuruewonf aurbewkisPäev tagasi
  • There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

    Nate BrownNate BrownPäev tagasi
  • Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....

    Lachlan KeddieLachlan KeddiePäev tagasi
  • 11:46

    Tobey's MaguireTobey's MaguirePäev tagasi
  • wow vaping is so cool

    deadvinydeadvinyPäev tagasi
  • I never thought I would see Tom Scott rip a vape in a video

    JamesJamesPäev tagasi
  • That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

    rickysmythrickysmythPäev tagasi
  • Tom the dragon

    Mjws2907Mjws2907Päev tagasi
  • I really want to go to Asbestos Land right now.

    tuna mayotuna mayoPäev tagasi
  • I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

    Paul SmithPaul SmithPäev tagasi
    • as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"

      Paul SmithPaul SmithPäev tagasi
  • I just ate a watermelon

    IamScaryIamScaryPäev tagasi
  • A comment for the algorithm gods

    Bente HuizerBente HuizerPäev tagasi
  • There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅

    Jackie MoreyJackie MoreyPäev tagasi
  • Actually on tv as well, where there is a paid something a small P in a circle appears.

    Bogdan OWSBogdan OWSPäev tagasi
  • Tom Scott's videos are delicious vegetables in a world full of junk food.

    Mr. CMr. CPäev tagasi
  • I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.

    PraharPraharPäev tagasi
  • 25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...

    Evgenii NalpinEvgenii NalpinPäev tagasi
  • Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere

    john_blaze39john_blaze39Päev tagasi
  • Do you have to declare EEworld videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.

    E. ClarkE. ClarkPäev tagasi
  • I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂

    bruceyboy 94bruceyboy 94Päev tagasi
  • Since your copyright video, I know that different rules apply to us and the rest of the world.

    ErstellerErstellerPäev tagasi
  • In a altenet world-this war was brought to you by raid showdow legends!

    Smaller Badger11Smaller Badger11Päev tagasi
  • i think they should be required in the other media to declare they are paid. I also think there should be 100% transparency when it comes to relationships politicians have (including jobs they are lining up for when they leave office, stocks they own) and also scientists, I want to know who sponsors their research or offers them consultant positions. I know damn well even some scientists and medical doctors are compromised. Medical doctors get paid by pharmaceutical companies but not always in cash. I know someone who worked for a company and the doctors would demand very expensive medical equipment for their office, if they agreed to be part of clinical trials. If you are part of a clinnical trial you need to find volunteers to take the drug. So be careful of what prescription your doctor is writing (or 'free' samples they are giving out). Do your own research.

    San AnsaSan AnsaPäev tagasi
  • I love your videos so much but they make me sad about the bad things that people do.

  • 12:30 Tom: Is this an advert? midroll ads: start playing. well played Tom. Well played

    Grounson FFMGrounson FFMPäev tagasi
  • marvel movies should be the only movies that are allowed to put the disclosure in the credits

    DipWobDipWobPäev tagasi
  • I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)

    Sid FerreiraSid FerreiraPäev tagasi
    • That's actually a really good point. Also where do you draw the line between content inspired by toys and toys inspired by content?

  • The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner

    Benni GroteBenni GrotePäev tagasi

    An OmnomnomnivoreAn OmnomnomnivorePäev tagasi
  • It's because they're rich and have power. Rules for thee, not for me.

    Robert F. Jobin Jr.Robert F. Jobin Jr.Päev tagasi
  • They do have to say it in scientific fields

    Mike HopmanMike HopmanPäev tagasi
  • I'm going to Asbestos Land!!!!!

    Rad cafeRad cafePäev tagasi
  • I got a EEworld ad the moment that you said "Is this an advert?!". Feel like I'm being watched.

    martinusKmartinusKPäev tagasi
  • I guess the Free Speech argument for USA is because they do not want Compelled Speech; being forced to say a product placement is an ad/endorsement/sponsor would mean a control of the speech they can use to speak positively on something.

    Aether BlackboltAether BlackboltPäev tagasi
  • They don't have to do that because they are part of a long established communist brain washing dynasty, the new lot are telling the truth and it needs to go according to all the "humans" we put in charge.

    VulkanVulkanPäev tagasi
  • 11:49 this made me laugh way too hard

    gamebuster800gamebuster800Päev tagasi
  • asbestos land sound fun.

    That OnionThat OnionPäev tagasi
  • Youchoobe

    ut ootsut oots2 päeva tagasi
  • Well this is not entirely true, in the netherlands tv shows themself need to state if they are sponsored e.g. that product placement will happen in the program.

    Mark PeterMark Peter2 päeva tagasi
  • Ur awesome.

    Losdylan LoasdaLosdylan Loasda2 päeva tagasi
  • Why did you not have to declare you are advertising all those products so clearly displayed in your video? Were you paid to pick those examples? Did you get anything for showing those items so clearly and discussing them? Your video here looks to me to be just a long advert.

    Daniel HarrisonDaniel Harrison2 päeva tagasi
    • Thumbnail says he's not sponsored. It's just really difficult to give examples of product placement without showing products.

  • “Is this an adver...” Cue ad while I’m watching. Nice.

    Dale MoffattDale Moffatt2 päeva tagasi
  • yaay another great vid

    Abduljalil KazimovAbduljalil Kazimov2 päeva tagasi
  • *this is not legal advice. Thanks thats answer the complete video. Save me 31:21 seconds for watching.

    The XextreemThe Xextreem2 päeva tagasi
  • And how about journalism? When the Washington Post publishes a scare story about Covid, shouldn't they declare that they're owned by the CEO of Amazon which benefits from people being too afraid to leave their houses? (Just to pick an obvious example)

    Mana UserMana User2 päeva tagasi
    • They shouldn't have to. Neither should influencers have to declare ads.

      Big FlyBig Fly23 tundi tagasi
  • Does anyone else see those instagram or snapchat videos where theses people to "Pranks" and in almost every shot it will have the energy drink 'Bang' in it or a video will be playing and randomly in the middle of it, it will cut to a shot of the 'Bang' drink in it??? You can tell they have been paid to do it but they don't say anything. They don't even mention the drink, they will just hold it up to show you.

    Random ChannelRandom Channel2 päeva tagasi
  • What's with the claim about spearmint being a trademark? It's an ordinary garden herb. A botanical species.

    Ezra BEzra B2 päeva tagasi
  • The savory damage nationally want because vibraphone systemically wail than a dull professor. melodic, addicted pheasant

    Mora MulfordMora Mulford2 päeva tagasi
  • Nice video as always. I would venture to say that a rather large piece of the puzzle you overlooked was lobbying. Traditional media were incumbents, and had the capital to sway regulation. And with zero research, my gut says they did/continue to do

    Andrey GermanAndrey German2 päeva tagasi
  • I fell Death Stranding, the last Hideo Kojima's game, is fraudulent due to its massive product placement. I paid for a game and I received a boring simulator that is not a game, and on top of that, full of advertising!

    Vagabundork Chaos Magick-UserVagabundork Chaos Magick-User2 päeva tagasi
  • Wait so all the soda and sony ads in the transformers movies were paid to be there? And here I thought Micheal Bay just really liked them.

    Don't CareDon't Care2 päeva tagasi
    • "Is this an advert?" gets ad right afterwards

      hen kohen ko2 päeva tagasi
  • USA number 1 yet again

    Drab Majesty97Drab Majesty972 päeva tagasi
    • Perfect argumentation and perfect conclusion... :) well done.

      hen kohen ko2 päeva tagasi
  • 11:46 Thank me later.

    Thomaszuk2Thomaszuk22 päeva tagasi
  • Every Super Bowl MVP says they are going to Disney World, or at least they did. Even if they aren’t paid isn’t that advertising?

    worldssmallestfanworldssmallestfan2 päeva tagasi
  • America is very scary HSJSJSJJS

    Josefa TobarJosefa Tobar2 päeva tagasi
  • The kindly step-brother naively reign because vermicelli conspicuously ruin without a scandalous detective. pink, maniacal felony

    Crimson BotCrimson Bot2 päeva tagasi
  • What if an SNL skit was posted on EEworld?

    Jack GundersonJack Gunderson2 päeva tagasi
  • Nice Raycon callout. They are honestly so terrible

    Arkanium VArkanium V2 päeva tagasi
  • "I just want the folks who publish offline to play by the same rules." Looking at journalists and politicians here in the US...I'm just in complete agreement.

    Jared OlsenJared Olsen2 päeva tagasi
  • When does a EEworld video have to adhere to UK laws? When the author lives in the UK? When the video is shot or produced in the UK? Or when at least one person watches it in the UK? And of course the same question goes for other countries' laws.

    ILsupereroe67ILsupereroe672 päeva tagasi
  • bruh be looking like over cooked dantdm

    O sans OO sans O2 päeva tagasi
  • watching tom "vape" is hilarious

    GreySquaredGreySquared2 päeva tagasi
  • Man's looking old though. Damn son.

    Chibudom OhanweChibudom Ohanwe2 päeva tagasi
  • I met Lonnie Donnegan's son who does pantos a while back when I was working for a local magazine covering the show. Nice bloke.

    Chris BrownChris Brown2 päeva tagasi